C. Joseph Rolex Edition
2026 SEMA: Where Time Meets Horsepower
Partnering with Tanner & Co, C. Joseph introduces a fresh take on luxury timepieces with a lineup of custom, automotive-inspired Rolex designs made for SEMA. Drawing inspiration from the world’s most iconic performance cars, each unique dial turns automotive design, color, and motion into wearable art. This one-of-a-kind collection was sold live on eBay by Tanner & Co during the Las Vegas SEMA event on November 4, 2026, making it a true collector’s exclusive. It’s a celebration of fine art, precision, engineering, and automotive culture, where craftsmanship meets creative expression.
ENGINEERED BY PERFORMANCE. DEFINED BY ART.
The Legend of the SF90 Stradale
With evolution and ambition, the future is in the hands of those bold enough to lead.
The Legend of the Aventador SVJ
Defiance and raw power, a force that never seeks permission.
The Legend of Ford GT NO. 9
Heritage and resilience, a legacy measured not by moments, but by the passage of time.
The Legend of the McLaren 765LT
Precision and lightness—perfection isn’t created, it’s refined.
The Legend of the Porsche 911 GT3 RS
Discipline and mastery, the perfect line is never an accident.